Anyone who is interested in the conference can register their interest by emailing email@example.com, then we will give further details as soon as they become available.
2021 Annual Conference
Competitive advantage: how to create it and use it
Thursday 9 September 2021, 09:00 to 16:00 Sheraton One Space, Edinburgh
Each year YCF’s annual conference takes a broad theme that gives a variety of speakers the opportunity to set out their own knowledge or experience in different ways. We have talks by industry professionals – investors, analysts, business advisers – interspersed with presentations by entrepreneurs from early stage high growth companies (but this is specifically not a pitching event).
It is proposed to have three sessions, two in the morning and a longer one in the afternoon; one (possibly two) industry speakers and one or two young company entrepreneurs per topic, finishing with a keynote speaker. The formal programme will start at 9:30 and close at 3:30pm, with plenty of time for networking (a major feature of the event) at the breaks and at the close.
Session 1: Identifying and analysing competitors
- Mapping the competitive landscape
- Competitor benchmarking
- Understanding and building market fit
Session 2: Capitalising on strengths
- Marketing strategies
- Branding and positioning
- SEO and social media
Session 3: Convincing an investor
- Due diligence
- Preparing for exit
- Protecting IP
In the afternoon session we plan to close with a panel discussion to round up what has been discussed during the day, and a keynote speaker who would be a well-known name, able to give a compelling talk to end the event.
Young Company Showcase
There will also be around 10~12 early stage companies exhibiting at the conference, and featured in our Young Company Showcase brochure, whose delegates will be part of the audience.
Over the past five or more years we have been able to fill the 150 places available. The audience is likely to be a mix of 25%-30% delegates from young companies, 20% – 30% investors, with the remainder professional advisers, universities, incubators, public sector agencies – all working with young companies to help them grow and develop.