Twig Education has been acquired by Weld North Education, the largest provider of digital curriculum solutions in the USA, for an undisclosed sum.
Twig (originally Twig World) was started by TV and media executives Anthony Bouchier and Catherine Cahn in 2008 from a digital production facility at their Glasgow headquarters and an office in London, to adapt archived three-minute videos on science, engineering and mathematics for educational curricula. Early investors in the company were DC Thomson and Scottish Enterprise. In 2016 Imperial College London invested £3.5 million in the business.
Imperial had been working with Twig since 2014 when the two organisations began collaborating to create digital science education products for primary level teachers and students around the world.
The partnership’s first jointly developed product Reach Out CPD, is a continuing professional development resource available free of charge to all UK-based primary school teachers. It is used by over 62,000 teachers in more than 22,000 schools, and is now available globally.
Imperial and Twig have collaborated on three other projects: Twig Science Reporter, a free term-time weekly video news service; UNICEF’s Learning Passport, an extensive curated selection of film content; and Twig Science Next Gen (together with Stanford University and BBC Studios), a comprehensive suite of digital resources to meet the USA’s Next Generation Science Standards. Twig Science Next Gen is now the company’s flagship product.
Anthony Bouchier left the company in 2017, and Twig entered the US market the following year. Following the acquisition by Weld North, Twig co-founder and CEO Catherine Cahn, based in California, will continue to manage the business.