Readers may have noticed some unfamiliar names in this month’s issue.
On closer inspection two of these are familiar in their previous guises – Oodls was until recently Pixey, and Scotrenewables Tidal Power is now Orbital Marine Energy.
Sometimes a company is better known by its trading name than its corporate name – AF Clothing for example is Findra, Aptus Systems is Spoonfed, Celtic Sea Spice is Mara Seaweed, and Young Company Finance itself is a trading name of Edinburgh House Publishing Ltd.
There can be several reasons for a company to change its name. Sometimes there is an issue with a similar name used by a competing business, and sometimes the company has changed direction, or ‘pivoted’ in today’s jargon – think of HubDub turning into FanDuel. Sometimes a zappier name is adopted when a company looks to boost its market presence with a re-brand – possibly the case with Inquisitive Systems turning into ZoneFox, or RecommendedBy turning into Mallzee.
It can be difficult to find companies if only the original name is known. For young Scottish companies at least, YCF subscribers should have no such difficulties, as searches in our online resources (Archive, Deals Monitor, Young Company Directory) can find names both old and new.